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i build the systems behind businesses that outgrew their tools.
the setup was fine when one person used it. now there is a team, and everyone works around it instead of in it.
it happens to businesses
that sell more than one thing.
courses need one platform, events need another, physical products need a third.

each one arrived for a good reason. together they became a place where nobody is quite sure where anything lives.
i connect what you already run, and replace only what cannot stay.
the goal is that your team stops thinking about the tools. a sale goes through and everything that should follow follows, without anyone moving it along by hand.
a german institute for bodywork, running everything on one platform.
kajabi did what it promised. courses, payments, emails, all in one place, nothing to connect. then the business grew, and the bill grew with it. and every time they wanted something built their way, the answer was that the platform does not do that.
i moved them off it, one piece at a time over two years, without the business going quiet for a single week.
webflow for the site. stripe and copecart for payments. memberstack for access. shopify for the physical products. activecampaign for the emails. notion and asana for the work itself. zapier and n8n so all of it talks.
ten tools instead of one. that sounds like a step backwards until you compare the bill, or try to change something.
marketing
guru
head of development & marketing consultant
fabian collaborated closely with the team at the institute. he developed the marketing backend and frontend, as well as all the assets related to online operations.
photography
website + community
merch store
social media growth
documentation and internal knowledge
site and content, editable in-house
physical products, fulfilment and tax
recurring and high-value payments
lower-priced offers and affiliates
access control on the site itself
contacts, automations and campaigns
delivery, deadlines and responsibilities
the standard connections between them
the workflows that involve ai
the institute sells courses, live events and physical products through one connected system, and it is theirs. content goes out on plan without anyone pushing it
it would keep going. that is what the wiki is for. every process written down, plus everything we know about their audience.
we are not finished with that yet, but building ourselves out of the job is the point, not something we forgot to worry about.
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