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the residence was new. i fixed all the errors the agency before made.
by the time the house was finished, the information about it was already wrong. the listed details did not match the property, google had it registered twice, and nobody had photographed the completed building.
i started with the details, because nothing else works while those are wrong.
i corrected the listings and merged the two google entries into one.
we then hired a photographer to illuminate the residence, and from that, i created the social content.
the residence now looks like what it costs, and it says the same thing everywhere someone finds it.
reach went up. the enquiries changed more than the numbers did: fewer people hunting for a bargain, more booking directly.
i work in the background now.
the team on site produces the content,
and i am training them to keep it that way.
i review the strategy,
help with campaigns,
and stay reachable.
every project i run moves in that direction.
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